Judul : Lyft launches a new way to roll up to the party like a rock star
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Lyft launches a new way to roll up to the party like a rock star
Uber started with a black car service to move “ballers” around town.
Lyft, its friendlier pink-mustached foe, didn’t have the same objective of being a cab company for the rich. Yet in the last few years, Lyft has expanded its ride options from just a ride in a back of a Prius to higher-end “Premier” cars.
Its push into luxury isn’t over yet. On Thursday, the company is unveiling its latest fancy way to take a ride: Lyft Lux.
The new option is a black car service that’s designed to ferry people to-and-from weddings or black-tie events. Lyft already has a “premier” level that features upscale cars above your typical Prius on the platform. But Lux has its own set of requirements, including all-black exterior, leather (or leather-like) seats, and only 2011 model vehicles or later.
Lyft’s choice of name for its new upscale service is an odd one given that Uber has its own even-more-luxury service called Uber Lux. Uber Lux only includes extra high-end cars like Bentleys or Teslas and is available only in select markets like Miami and Los Angeles.
Despite the similarity of name, Lyft Lux will be a closer equivalent to Uber’s original black car brand. The company says it’s designed for riders needing to impress at high-end occasions, whether it’s an important business meeting or transporting guests to and from a wedding. Starting Thursday, Lux will be an option for riders in Chicago, Los Angeles, New York City, San Francisco, and San Jose.
Read more stories on Business Insider, Malaysian edition of the world’s fastest-growing business and technology news website.
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